NBC Today show features Microtrace


The Today Show covers Chris Palenik and Jason Beckert’s contribution to an investigative report into the labeling of faux fur samples.

“Some of the nation’s biggest retailers, including Neiman Marcus, Nordstrom Rack, Belk, Jacadi and Gilt Groupe, advertise “faux fur.” But a Rossen Reports investigation found that some of the items they’re selling actually come from the fur of real animals, including rabbits, coyotes and raccoon dogs (a strange-looking species of wild dog).

The Rossen Reports team purchased jackets, a sweater and boots, with designer names such as Michael Kors, Aquatalia, Jacadi and Cluny, that they suspected might be real fur rather than faux fur. The items were sent to Microtrace, a laboratory in Chicago that specializes in microscopy and microanalysis. There a team of scientists tested samples of the hairs on each item using powerful microscopes.”

Read the full article here.

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